The dashboard provides a detailed analysis of a company's email marketing campaign, examining various demographic aspects of the subscribers:
1. Gender of Subscribers:
A majority of subscribers identify as male, comprising approximately 69% of the total. About 30% identify as female, while the remaining subscribers identify with a different gender.
2. Subscribers by Living Status:
Almost half of the subscribers (48%) have children, while 35.5% do not. The remaining 17% are single.
3. Number of Active Subscribers:
There are 9654 active subscribers, compared to 15 inactive subscribers.
4. Subscribers by State:
The highest number of subscribers, around 4.2K, reside in Telangana, while Delhi has the lowest count with approximately 0.1K subscribers.
5. Subscribers by City:
Hyderabad boasts the highest number of subscribers, totaling 2.6k, closely followed by Secunderabad with 2.1K subscribers. Thane has the fewest subscribers, with only 0.2K.
6. Subscribers by Marital Status:
Married subscribers outnumber unmarried ones, with a difference of 9418 to 251. This aligns with the data from subscribers by living status.
7. Subscribers by Enrolling Time and Year:
The stacked column chart indicates that the majority of subscriptions occur around noon, with fewer sign-ups observed at 6am and 6pm. Furthermore, 2018 saw the highest number of sign-ups, while 2020 had the fewest.
Overall, this analysis provides valuable insights into the demographics and behavior of the company's email subscribers, which can be used to tailor future marketing strategies effectively.
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